The return of colour to corporate printing
Most people are attracted to colour, so much so that 85% of consumers prioritise attractive and colourful visual elements when making a purchasing decision. It takes about 90 seconds for a person to form a value judgment about something, with six out of 10 doing so based purely on colour. For this reason, among others, using colour for important visual proposals, business brochures and documents can spell the difference between success or failure.
Scientists have explored the effects of colour on the human mind for millennia and contemporary scientific, sociological, and psychological reports have turned to colour as a key strategic tool for the most competitive companies.
Quality colour printing can quickly become expensive, which is why Kyocera is driving the strategic adoption of colour technologies and knowledge to ensure that companies make efficient use of colour and adopt long-term sustainable printing strategies.
A good printing strategy is one that maintains a sustainable balance between dimensions and qualities. In this article, Kyocera offers advice on how to optimise the use of colour, which includes:
- Only give priority to colour in commercial proposals
- Set the proper quality on the print device
- Prioritise shading over solid colours
- Control print margins and fit to the edge of the paper
- Selecting the right graph to present data while minimising the use of Pie-Charts
By following these simple steps, a successful colour printing strategy can be achieved through a long-term balance between size and quality.
Colour can be easily integrated into all document printing processes thanks to Kyocera technology, and companies can not only make efficient use of colour, but can also build long-term sustainable printing plans by using the correct technology and know-how.
Greg Griffith - Senior Product Manager - KYOCERA Document Solutions South Africa
