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    Message of the Week 21 - 25 September 2020

    Week 39
    paper with writing on it and an arrow gesture

    Stay in your lane, and focus

    Information overload is the buzzword of the Digital Age. With so much information online, you’ve probably got a number of webinars, podcasts, masterclasses and virtual tours lined up, so it’s important to ask yourself how much of your time is spent on actual work, and how much on distractions. This infographic sums it up perfectly. 

    Distraction is around every corner of the world wide web and it is so easy to be drawn into the quagmire of watching what other businesses are doing online instead of focussing on what’s important in your own business.

    It’s only natural when faced with this extensive information input that we begin questioning what we are doing and how we are doing it. Are others more innovative, more creative, ultimately more successful? Maybe we should change things? 

    When faced with doubt, it’s important to remember that you and your business are unique. It is a call to remember to stay in your lane, and focus! A good way to do so is to implement a system that helps you make decisions on what you should be working on and what you can eliminate.

    This article outlines some of the things you can do to focus more within your business and includes: 

    1. Setting one outcome goal that drives all activities

    2. Narrowing your ideal target market

    3. Streamlining your service offerings

    4. Focusing your marketing activities

    5. Adopting the two week sprint

    6. Eliminating and outsourcing tasks that don’t drive revenue

    The more you can streamline and focus on things that make a difference to your business and in fact your life, the more successful you will be. Abandon those things that distract you and that get in the way of you achieving your goals.Ignore the noise and stay focused.

    Yunus Docrat - Service Operations Manager - Kyocera Document Solutions South Africa

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