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If you’re anything like me, when business is booming you think about all the creative/interesting/challenging things you could do if only you had more time. But when things slow down, energy turns to frustration because ‘nothing is happening’ – not even the fun projects you thought you’d be enjoying in your freed-up time.
It’s natural to panic when you hit a downturn, but every business is seasonal and it’s best to keep constructive and concentrate your energy on activities that will be beneficial to business, in the near future. If you’re short of inspiration, this article offers a lot of positive ideas. For me, the following points are most pertinent:
Being able to ride the ebb and flow of the business cycle is a skill and one that allows you to be on top form for when things pick up again.