Pivot to more consultative sales
In June 2011, Kyocera flighted an advert on Infinite Potential using the tagline “Innovative technology inspired by human potential”. Fast forward 10 years and Kyocera continues to develop, innovate, inspire and help to bring out the best in human potential. What has changed, however, is the pace and increasing complexity of data management – with an explosion of daily data and documents together with ever stricter data privacy regulations.
For Kyocera, our partners, this marks an opportunity for growth as we again pivot to keep up with changing industry and world dynamics. By continuing to deliver an integrated approach to hardware, software and services, partners can position themselves to thrive in this space.
Many small businesses are looking for hassle free solutions to keeping their records secure, efficiently managing their emails or paperwork associated with on / off-boarding an employee. They may be looking for solutions that make it fast and easy for their customers to sign up.
Kyocera already offers a range of product options to solve customers’ pain points through streamlined document management that captures information, stores documents and incorporates these into a workflow that helps them comply with the Protection of Personal Information Act (POPIA).
The key to success for partners lies in the ability to add value by taking a consultative approach and by continuing to embrace a philosophy of partnering. Today’s advanced capture software lets companies extract data from documents and integrate it directly into business processes. In fact, the explosion of data, documents, and privacy regulations are spurring the growth of Kyocera’s market, because businesses are still looking to our partners to help them understand which solutions will meet their needs, assisting in configuring the software and hardware for their needs, and optimising processes for a digital world.
By partnering with clients, partners elevate their role from passive seller to solutions provider and trusted advisor, which in turn instils a long-term, sustainable framework for building trust that translates into bottom line results.
Partners that continue to deliver an integrated approach to hardware, software and services will be positioned to thrive in this space.
Ian Dury - Business Support Manager - KYOCERA Document Solutions South Africa
