Change language
Change country

Message of the Week 31 January - 4 February 2022

Week 5
paper with writing on it and an arrow gesture

Effective use of technology a differentiator for SMBs

Salesforce’s Fifth Small and Medium Business Trends Report released at the end of last year serves to confirm our belief that the effective use of technology can be a huge differentiator for small and medium businesses (SMBs), helping them to bolster their relationships and build a solid foundation for future growth.

The report, which includes insights from more than 2500 SMBs, states that:

  • 71% of growing SMBs survived the pandemic through digitisation,
  • 42% of growing SMBs accelerated tech investments over the past year,
  • 72% of SMBs grew their online presence over the past year.

The study also highlights that during a time of enormous change and uncertainty, SMBs were investing in technology with the aim of increasing productivity (62%), improving business agility (60%), and increasing data security (54%).

Technology can help SMBs to grow their supply chains by tapping into international markets, personalising their offerings, and analysing their operations to strategise for the future. But trends show that technology needs to work together with environmental awareness and a drive to a green economy. SMBs need to find new ways to reduce their carbon footprints and become more resource efficient.

But B2B buyers must remember that SMBs now want “A-I-R”: Advice, Insights, and Recommendations as to how to move their businesses forward to achieve their objectives.

Kyocera has the full range of products, and the green credentials, to tap into innovative and growing SMB markets. What we need to remember is to continuously tap into our customers’ needs through the following:

  • Regularly “LISTEN” to what’s happening externally – i.e. to what other companies, industries and geographic markets are doing right,
  • Make the most of cross-functional teams in the company working together to meet customer needs,
  • Look for opportunities to collaborate with customers, suppliers, industry associations, and by
  • Encourage experimentation and new ideas as a means to grow and move forward.

If firms are serious about adopting more technology and driving the green economy, we are in a great position to help in the provision of much needed SMB differentiators.

Gareth Fletcher - Corporate Sales Manager - KYOCERA Document Solutions South Africa

Kyocera Newsletter

Are you interested in the latest updates on remote working, cloud technology, security, document management, digital transformation and technology?

Cookies and your privacy

We use essential cookies to make interactions with our website easy and effective, statistical cookies for us to better understand how our website is used and marketing cookies to tailor advertising for you. You can select your cookie preferences using the 'Preferences' button below, or select 'I agree' to continue with all cookies.

Cookie preferences

Field is required

We use cookies to make sure that our website is working properly or, occasionally, to provide a service on your request (such as managing your cookie preferences). These cookies are always active unless you set your browser to block them, which may prevent some parts of the website from working as expected.

Field is required

These cookies allow us to measure and improve the performance of our website.

Field is required

These cookies are only placed in case you give your consent. We use Marketing cookies to follow how you click and visit our websites in order to show you content based on your interests and to show you personalised advertisement. Currently you do not accept these cookies. Please check this box if you would like to.