Salesforce’s Fifth Small and Medium Business Trends Report released at the end of last year serves to confirm our belief that the effective use of technology can be a huge differentiator for small and medium businesses (SMBs), helping them to bolster their relationships and build a solid foundation for future growth.
The report, which includes insights from more than 2500 SMBs, states that:
The study also highlights that during a time of enormous change and uncertainty, SMBs were investing in technology with the aim of increasing productivity (62%), improving business agility (60%), and increasing data security (54%).
Technology can help SMBs to grow their supply chains by tapping into international markets, personalising their offerings, and analysing their operations to strategise for the future. But trends show that technology needs to work together with environmental awareness and a drive to a green economy. SMBs need to find new ways to reduce their carbon footprints and become more resource efficient.
But B2B buyers must remember that SMBs now want “A-I-R”: Advice, Insights, and Recommendations as to how to move their businesses forward to achieve their objectives.
Kyocera has the full range of products, and the green credentials, to tap into innovative and growing SMB markets. What we need to remember is to continuously tap into our customers’ needs through the following:
If firms are serious about adopting more technology and driving the green economy, we are in a great position to help in the provision of much needed SMB differentiators.