Digital experiences for every generation
Each generation has a new set of characteristics. For example, Gen Z is said to be cynical and disaffected. Millennials grew up with the internet and are tech-savvy and adaptable, while Gen Z tends to live life at a slower pace.
Although these broad generalisations must be considered within the context of the person and workplace, generational theory can help employers grasp their employees’ expectations. By understanding the values of each generation and, in keeping with Kyocera’s philosophy, asking, “Is this the right thing to do as a human being?” is how leaders can foster a happy and productive workspace.
It gets more interesting when digging further into generational theory and the digital generational gap. By considering each generation's ever-evolving tech habits, salespeople, and anyone customer facing, can vastly improve their customer service by bridging the gaps to create digital experiences that everyone loves.
Isoflow, a UI and UX design company, encompasses the user expectations of each generation when designing platforms. They recommend the following to close the age gap:
1. Accessibility is essential
Readable fonts, easy and intuitive navigation and high-contrast colours come together in good design to create responsive, user-friendly experiences for everyone.
2. Let the visuals do the talking
Icons and animations can often say what words can’t and they are accessible to every generation.
3. Use voice and visuals
The ability to access visual and voice search ensures inclusivity across all age groups.
4. Adding the wow factor through personalisation
This is something Spotify has nailed. By creating personalised playlists and adjusting algorithms based on listening habits, it ensures that the tastes and expectations of every generation are catered for.
Working to close the age gap through a smart, personalised customer experience aligns with another Kyocera philosophy: “Respect the Divine and Love People”. This philosophy emphasises kindness, fairness, and understanding in all interactions, encouraging us to be conscious of those around us by celebrating our diversity.
By recognising and adapting to generational differences in digital experiences, we create meaningful connections that drive engagement and satisfaction. Whether in the workplace or when interacting with customers, understanding how each generation navigates technology allows us to build better relationships, and deliver solutions that truly resonate.
We know that progress is rooted in people so when we combine smart technology with human insight, we don’t just bridge generational gaps — we create experiences that bring people together.
Sharon Peché - Marketing and Communications Manager - KYOCERA Document Solutions South Africa
