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Message of the Week 16 - 20 May 2022

Week 20
paper with writing on it and an arrow gesture

The market is embracing inkjet

As part of a regional roadshow in May run by KDZA and packaging supply company, Thunderbolt Solutions, Kyocera used the opportunity to introduce the inkjet cut-sheet TASKalfa Pro 15000c to the commercial print industry.

The roadshow took place in Johannesburg, KwaZulu-Natal and Cape Town and allowed Kyocera to speak to print owners and industry decision makers in the South African market.

We introduced our first cut-sheet inkjet device and are extremely happy with how it was received. Customers were pleasantly surprised to hear about the benefits, features, cost and time saving, reliability and multiple possibilities that inkjet technology can provide.

Print technology has undergone huge changes over the past 20 years and clients’ demands have changed, which means that printing markets have had to adapt accordingly.

Runs have become shorter, requiring very short setup and job changeovers, and deadlines are more time sensitive. At the same time, print quality is extremely important. The TASKalfa Pro 15000c offers high-quality printing, long-life components, and productivity that customers can rely on.

Inkjet has grown exponentially for the production of personalised mailings to print transactional details and direct mail. It is an excellent low-cost alternative to laser printing offset pre-printed pages, with full-colour single-pass inkjet saving time and reducing waste. It is also perfect for printing on all kinds of media.

The roadshow was an opportunity to challenge visitors to explore inkjet as an alternative to traditional printing solutions and to ask the important question, ‘Why haven’t you invested in inkjet yet?’

Kyocera SA has installed its first inkjet production press, the TASKAlfa Pro 15000c, at a demo site in Pretoria and will be monitoring its performance closely. A case study will be compiled and shared with the market once the demo period is concluded.

With production inkjet technology having advanced rapidly, it is gaining appeal as a simple, fast, reliable, and affordable alternative to toner-based presses. For the production printing sector, the cost-savings are significant. Inkjet allows for a more competitive and more profitable way to increase revenue and drive business growth. We believe inkjet will continue to be one of the fastest-growing markets in print production.

Heidie-Mari Middel - Production Specialist - KYOCERA Document Solutions South Africa

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