Message of the week 18 - 25 May 2020

Kyocera partners with Takealot to offer small office/home office range
to consumers

COVID-19 has made it likely that most companies will continue to support and encourage flexible working arrangements, and it is expected that many workers will continue to work from home. Because of this, we know that the role of the printer will become more important for consumers than ever before, and so our move into business-to-consumer (B2C) introduces the brand to a broader market, elevating the overall brand awareness within this broader market and benefitting the entire reseller channel, as these work from home devices are also available via you, our national dealer channel network.

Our move into retail has long been on the cards and the timing couldn’t be better. Consumers will now be able to order the Working from Home range of Kyocera printers from online store Takealot.

We have been looking to expand into retail for a while and whilst the decision was made long before the pandemic, the current global crisis has made it imperative that we are able to sell directly to people who now need to set up their office at home or need to cater for home schooling. We are excited about being able to support this new trend.

We partnered with Takealot because the company has a solid track record and it’s a trusted online purchasing portal in South Africa that offers consumers speed of delivery, and the convenience of shopping from the safety of their home.

In the first phase, consumers will be able to choose from eight products suitable for the small office home office market. These are the Kyocera FS-1060dn,  P2040dn, P2040dw, P2235dn, P2235dw, P5021cdn, M5521cdn and the M5521cdw. As you know, whether mono or colour, these printers have a sufficient range of features needed for the home office user. We believe we bring a competitive range of printers to the market and the overall running costs are lower than many other units, which means that consumers save more in the long term.

We’re looking forward to seeing the expansion and elevation of the brand and hope you are too.

Greg Griffith - Hardware Product Manager - Kyocera Document Solutions South Africa