Help clients revolutionise their marketing strategy with Kyocera's inkjet solution
In a world saturated with digital noise, the power of old-school direct marketing is making a triumphant comeback, offering a surprising return on investment (ROI) in today's cluttered digital landscape.
Amidst the avalanche of online adverts and notifications, traditional direct marketing has emerged as a relevant tool for cutting through the chaos and delivering impactful messages. The fusion of physical and digital channels is the new frontier for smart businesses aiming to stand out in this digital age.
Personalised, physical marketing materials hold newfound allure for millennials and Gen Z - an audience rarely exposed to tangible promotions. Creating a lasting impression, personalised documents become memorable touchpoints in an otherwise overwhelming digital world.
Kyocera's TASKalfa Pro 15000c inkjet production printer is the gateway to a realm where direct marketing reclaims its spotlight. This cutting-edge solution offers unparalleled versatility, making it ideal for both small-scale personalised campaigns and large-scale mass distributions.
Here's how the TASKalfa Pro 15000c can elevate the direct marketing game:
Flexible Workflows: Evolving consumer behaviours demand adaptable strategies. The TASKalfa Pro 15000c boasts unmatched flexibility with its ability to excel in Variable Data Printing (VDP). Personalised content becomes effortless, driving engagement through customised offers and recipient-specific information.
Consistent Quality: In a world where quality can't be compromised, Kyocera's inkjet device stands tall. Vibrant brochures, posters, and materials for short and heavy runs all boast top-notch quality, ensuring the marketing message shines through. With the TASKalfa Pro 15000c users can consistently hit G7 colour targets on offset uncoated stock.
Efficient Finishing: Quality meets efficiency with Kyocera's dual paper path and instant air-drying technology. The materials are not only exceptional, but also speedily delivered to customers with added features like hole punching, booklet making, and stapling functions.
Reliability Matters: Downtime is the enemy of productivity. Kyocera's press, with its projected duty cycle of 1 million A4 pages per month, guarantees exceptional uptime. Reduced paper jams and smoother edges ensure uninterrupted workflows and exceed customer expectations.
Sustainability Boosts Productivity: Sustainable practices drive productivity, and Kyocera's inkjet press leads the way. Its low-energy consumption and reduced carbon footprint not only contribute to the environment, but also cut overheads. The press's efficiency in energy consumption and installation makes it a wise investment.
Incorporating the best of both worlds, the TASKalfa Pro 15000c bridges the gap between the charm of direct marketing and the interactivity of the digital era. As attention spans shorten, compelling engagement is the key. A brand's first impression must be strong, and this press ensures just that.
Encourage your clients to revitalise their marketing strategy with Kyocera's inkjet innovation by elevating their brand, engaging their audience, and making a lasting impact.
To discover more about how the TASKalfa Pro 15000c can reshape a brand’s marketing landscape, reach out to us today.
Heidie-Mari Middel - Production Specialist - KYOCERA Document Solutions South Africa
