In an exercise to consolidate its image and overcome the new challenges of the technology market ecosystem, Kyocera Document Solutions announced a renewed global corporate identity.
The new brand identity reflects Kyocera Document Solutions' increasing role in helping customers capture the opportunities of the world's digital economy. It reflects the organisation's growing dedication to helping customers manage an immense volume of document information, finding insight and gaining agility, to optimise their business operations.
"The aim behind crafting a refreshed brand is to reflect our shift to a more forward-looking ethos that emphasises the company's spirit of innovation, while ensuring a powerful impact on its global audience," says Sharon Pech'e, Marketing & Communications Manager for Kyocera Document Solutions South Africa.
The core idea behind Kyocera Document Solutions' new brand identity is to put knowledge to work to drive change.
This idea expresses Kyocera Document Solutions' priority on unifying its global resources in expert talent and technology excellence to integrate hardware, software and service solutions to help customers maximise their business potential.
As it has since its founding, Kyocera places human bonds at the base of its management. A comprehensive set of communication tools, including visual gestures in a handwritten style, unique graphic icons and a bold new colour palette have been created to capture both the human and technological resources that come together to yield excellence in the design of total document solutions.
Together, these elements represent a statement of intent for what Kyocera Document Solutions is and will become in the years to come: an innovative company, unified in its efforts around the world, that actively collaborates with its partners and customers to help people and support businesses to thrive into the future.
"The new identity expresses the evolution of the brand and all that it can offer to society, placing people at the heart of Kyocera's values and objectives. We're uniquely positioned to help companies make sense of the overwhelming information that surrounds them and put knowledge to work to gain a competitive advantage." concludes Pech'e.
Kyocera Document Solutions South Africa is a group company of Kyocera Document Solutions Inc., a global leading provider of total document solutions based in Osaka, Japan. The company’s portfolio includes reliable and eco-friendly MFPs and printers, as well as business applications and consultative services which enable customers to optimize and manage their document workflow, reaching new heights of efficiency. With professional expertise and a culture of empathetic partnership, the objective of the company is to help organisations put knowledge to work to drive change.
yocera Document Solutions Inc. is a core company of Kyocera Corporation, a leading supplier of semiconductor packages, industrial and automotive components, electronic devices, solar power generating systems and mobile phones. During the year ended March 31, 2019, Kyocera Corporation’s consolidated sales revenue totalled 1.62 trillion yen (approx. US$14.6 billion). Kyocera appears on the “Derwent Top 100 Global Innovators 2018-19” list by Clarivate Analytics and is ranked #655 on Forbes magazine’s 2019 “Global 2000” list of the world’s largest publicly traded companies.