KYOCERA RADIO CAMPAIGN GETS INTERACTIVE

Flighting on Jacaranda 94.2, East Coast Radio and Algoa FM during October, the competition aims to encourage listeners to call into the radio stations and sing their best song choice of a famous artist or submit pictures via MMS should the listener believe he or she looks like the perfect copy of a famous celebrity. “This is a unique and highly innovative and interactive campaign for listeners where KYOCERA will reach into the public domain of not only radio, but mass social media as well,” comments Michelle Wood, Marketing Communications Manager of KYOCERA MITA South Africa. With the perfect copy winner receiving R40 000 in cash as the main prize, the best look-a-like will also win R10 000 with the 2nd and 3rd runners up of the overall competition receiving the award winning KYOCERA FS-1128MFP each.
Wood further explains that with the assistance of seasoned professionals on Jacaranda 94.2’s Just Plain Breakfast team, each participant of the competition will have their video, MMS and voice clip added to a montage web video, of which Darren Scott and team will script. “Added to this, KYOCERA will have regular uploads of this competition included on social media platforms such as You Tube and Facebook”.
A first for office automation companies in South Africa, KYOCERA’s perfect copy competition will showcase that users can only expect perfect copies from their ultra reliable range of ECOsys printers and TASKalfa multifunctional products. “KYOCERA’s network of dealers and long list of loyal and happy KYOCERA customers only expect the best from our products and office automation solutions. We firmly believe in putting the customer first to maintain successful long-term partnerships. Through the perfect copy radio campaign we don’t just elude to said perfect prints and copies through the use of our machines, we believe it as a result of the long list of prizes and accolades our products have tallied up over the years,” concludes Wood.

For more information on KYOCERA, log onto www.kyoceramita.co.za or call 080 KYOCERA.

About:
KYOCERA MITA is a leading manufacturer of document output devices for the business market. From black & white and colour copiers to network-ready multifunctional systems, laser printers and wide-format imaging devices, KYOCERA’s technically advanced and award-winning products offer reliable and efficient office automation. Backed by ECOSYS technology, every KYOCERA machine is designed with long-life components to improve document management processes whilst reducing the effect on the environment. KYOCERA MITA South Africa is fully BEE compliant through a BEE partnership with Nozala Investments.