Innovative Technology gives KYOCERA an edge in high-tech

“Many vendors offer machines which produce high-quality documents for the customer,” says Jody Harrington, Marketing Manager at KYOCERA MITA South Africa. “But there are many other factors which determine whether a specific machine is a correct solution.

“A primary concern is the cost of running the equipment, which leads to considerations of: length of maintenance cycles, cost of consumables and ease of integration with other systems. Any customer should research these details and then weigh the results against their real business needs.

“Our company has advantages in all the significant areas of such purchasing decisions, thanks to our heavy investment in new technology which delivers what customers really need. Obviously, we do a lot of work researching those needs to make sure we have the right answers.

“Beyond that, we have a range of machines that meets the needs of customers in any market sector – all the way from single, standalone machines to corporate network solutions. Having such a range makes it essential that our staff provide the consulting and advice so that the customer ends up making the right choice.”

Running even a single machine or a large network is not the simple matter it used to be. With ever greater integration of other devices like USB drives and permanent connectivity, vendors have invested heavily in making sure that today’s printers and MFPs (multi-functional products) have ease of use and integration built in at the design level.

“Innovative technology gives our company an edge in the high-tech area,” says Jody Harrington, Marketing Manager at KYOCERA MITA South Africa. “We offer software solutions to make managing a whole network of our machines transparent and easy. The same leadership in technology allows us to offer unbeatable maintenance cycles and reliability.

“In the end, however, a really happy customer relationship is still based on some old-fashioned basics: correct advice before the purchase is made; efficient after-sales support; the lowest possible cost of ownership; and an emphasis on quality and reliability. Our success in these areas is what supports our company’s growth and reputation.”